Generations on Line: About Us
ABOUT US
   
 

Mission

Generations on Line is dedicated to enhancing communication among generations by promoting Internet access and literacy to elders. Aimed at the large population of older Americans who cannot afford or choose not to enroll in computer or Internet training, Generations on Line will:

  • Foster and promote Internet literacy, access and skills to the elderly:
  • Overcome older persons' fear and reluctance of the new electronic media; and
  • Stimulate and encourage communication and exchange of ideas among generations.


Background

Generations on Line (GoL) has simplified the Internet for seniors. GoL has created, tested and developed a software program that provides on-screen, step-by step instruction to help people over 65 use the Internet. GoL makes this program and its adjunct materials free to seniors through places where they live and congregate, such as nursing homes, HUD subsidized housing, retirement communities, senior centers and public libraries. These sites receive a subscription to the web-based software, a kit of turnkey start-up materials, and ongoing telephone technical support with an initial cost-covering fee of $350 and an annual maintenance fee of $100 thereafter.

Philadelphia, where Generations on Line began, has one of the highest concentrations of senior citizens in the nation. GoL was tested in 7 independent facilities for four months in the Philadelphia area, and introduced nationwide at a national press conference held at the Philadelphia Senior Center, led by then Secretary of Commerce, Norman Mineta and Mayor John Street.

Today, the program is in more than 1300 facilities in 49 states and Canada, has won the major award from the American Society on Aging - for innovation in older adult learning - and has helped at least 30,000 individuals and their families. We will be entering Latin America and Spain with a 2008 grant and request from the IBM Global Work Life Fund to serve its employees and their aging parents abroad.


Strategy

Although Internet sites, computer classes, books, computer training centers and school initiatives targeting the elderly are available, the focus of Generations on Line is different. Generations on Line provides web-based software and support materials for senior centers, public libraries, continuing care retirement centers, retirement homes and low income elder housing. The software guides novices step-by-step with onscreen instructions on every page in large type, plain English and a clear, uncluttered interface with friendly icons. It is free to seniors. There are four applications and Help pages:

Memories: Generation to generation is an intergenerational oral history. After school classes of 9 and 10-year old students, under a teacher's supervision ask questions about the past, in four categories: Origins and History; Inventions and Transportation; Sports and Entertainment; and "When you were my age." The responses by seniors are manually filtered each day; the teacher guidelines and categories are based on Fourth grade studies. The children involved with the program to date have been enormously interested. They are guided by a well developed curriculum to first think about older people, discuss their impressions, perceptions, and biases.

Look it Up is a multilingual search in 36 languages, with results returned in simple responses. Because the program is web-based, the users are connected and linked to the full World Wide Web. The multilingual search has empowered immigrant populations, like 73-year-old Gin Qao, who spoke no English, but reads China News online every day for two hours; and Spanish, Russian and other Asian immigrants seeking ties and information.

Send a Postcard by email is a full service email program with a 1-step registration, guidance and directions on every page, reminders how to make the "@" sign, and the concept that email is more like an old fashioned post card than a private letter. Each user has his/her own email address and can received email on any computer in any library or facility that subscribes to Generations on Line. The current version also accepts family pictures; it does not allow for internet photographs or other attachments, to prevent viruses and unwieldy downloads on public computers.

More choices is an application that selects and provides links to popular websites for the elderly. These include newspapers from around the world, clean health portals, and senior entitlement pages. We were asked to create simplified tutorials for the Medicare Drug Plan Finder and in 2008 will be launching a test of a practice website we were asked to develop for Social Security.


Staff

Tobey Gordon Dichter, M.Ed., founder and CEO, is the former Vice President of Communications and Public Affairs and Executive Committee Member at SmithKline Beecham Healthcare Services (now Glaxo SmithKline), a worldwide healthcare company. She was known for the first corporate television news program for employees worldwide, and later as the founder of the Drug Testing Index and repositioning Pap Screening from a finite test to a screen. Ms Dichter left SmithKline in 1999 to pursue Generations on Line. She has served on the Boards of The Free Library of Philadelphia, Maternity Care Coalition, The Philadelphia School, Children's Hospital of Philadelphia, The Wilma Theater, and The Philadelphia Film Society. Ms. Dichter is a frequent speaker and consultant on the digital divide. She is a full-time, unpaid chief executive of the organization, responsible for strategic direction, partnership development, finance, and Board and public relations.

Vasil J. Pappas, Jr. MBA, founder of Precision Media Works, a Philadelphia-area producer of print and electronic communications. He is the former vice president and general manager of United Press International's business news and financial information division, a former Wall Street Journal reporter, and the founding editor of the National Business Employment Weekly. He is an officer and board member of the Harvard Business School Alumni Association. As COO, Mr. Pappas is responsible for strategic planning, security, and oversight of Generations on Line service.

Lisa van der Laag, M.Ed., Emeritus Director of Marketing. As former Director of the Ralston Wellness Center at the University of Pennsylvania, Ms van der Laag created senior public health programs through coalitions, grant funding, and the design of outcomes measurement techniques, managed wellness education programs for 30 community centers citywide, in collaboration with the University of Pennsylvania Institute on Aging,, and produced the first public Holistic Health educational seminar series, now held bi-annually with Penn Partners at University of Pennsylvania. As a volunteer while obtaining an additional teaching certification, Ms. Van der Laag participates in long-term strategy, project planning, client relations, Board relations, and marketing.

Michael Pierce, M.Div., Director of Training and Service, has been in computer technology and training for 12 years, with a multigenerational focus. As the Director for Information Technology for the Association for Education of Young Children, a nonprofit youth agency, and a Pastor, Michael brings the unique combination of training and counseling, troubleshooting and communication to seniors. He holds a BS in Religion & Philosophy with a Minor in Computer Science and a Masters of Divinity. Mr. Pierce serves current clients with the GoL Help Desk, conducts training seminars, publishes the GoL bulletin, and creates the software for special projects. He is a recognized speaker at national aging network meetings.

Katie Burke, M.B.A., Administrator, Formerly with Chilton Research Services, as market research project director. She holds a B.S. with concentration in marketing from Villanova University and an MBA from Villanova University. An active community volunteer, Katie has chaired and coordinated events and raised significant funding for a range of church, school, health and childcare projects. Ms. Burke manages project flow, database, client relations and market research.


Board of Advisors/Directors

*USA*

John Beilenson
President, Strategic Communications & Planning, consultants to not-for-profit organizations, particularly in the field of aging, Editorial director of Infoaging.org for American Federation for Aging Research, author/editor of 16 books related to aging.

*H.E. Broadbent, Ph.D.
Former Director of Information Technology, The Free Library of Philadelphia and former head of Task force on seniors and youth, American Library Association

Humphrey Chen
Director, Communications Appliances Division, Avaya Inc.
Former Partner Product manager, Microsoft Corporation

*Mark S. Dichter
Chair of the Labor and Employment Law Practice of the international law firm Morgan, Lewis & Bockius, LLP.

*Tobey Gordon Dichter
Unpaid CEO and Founder of Generations on Line; former Vice President of Communications and Public Affairs and Executive Committee Member at SmithKline Beecham Healthcare Services (now GlaxoSmithKline).

Helen Elzeroth
Gerontologist, National Area Agencies on Aging Manager of the Eldercare Locator. Immediate past Project Manager for the AARP Foundation, formerly Senior Vice President of Ameribanc, co-founder and owner of Elm Hill Associates Consulting.

*Graham H. Finney
Independent consultant to nonprofit organizations, foundation; Former CEO, The Conservation Company, national consulting firm to nonprofit organization, foundations, governments; Chair, Advisory Committee, National Center for Adult Education

Douglas Gaston
Senior Vice President and General Counsel Comcast Cable

*Kathy Gosliner
Consultant and former Associate Director and Vice President of Development, Free Library of Philadelphia system of 55 branches.

Anne Hagele
Emeritus Executive Director
The Philadelphia Senior Center, third oldest and third largest senior center in the U.S.

*Michael Marcus
Program Director, Harry and Jeanette Weinberg Foundation
Former Sr. Program Officer Chicago Community Trust

Bruce Melgary
Executive Director
The Lenfest Foundation

Dale Mitchell
Senior Advisor to Rockefeller Philanthropy Advisors. Immediate past Executive Director Delaware Valley Grantmakers, and former regional head of community relations, government relations, and media relations for IBM

Frances Miller
Social gerontologist, former Director, Stiffel Senior Center

David Nevison
Associate Executive Director
Planning and Development
Philadelphia Corporation for Aging

Grahame Richards
Program Director
The Lenfest Foundation

*Nancy Sokoloff
Entrepreneur and Author
Cathedral Village Retirement Home resident

Ted Robb
Housing Consultant/developer
Former Philadelphia Regional Administrator of HUD

Daniel Wilson
Director of Policy Development
The National Caucus and Center on Black Aged

Ann Wrixon
Executive Director
Independent Adoption Center
Former President and CEO, SeniorNet

*Canada*

Roy L. Heenan
Co-founder of the Canadian national law firm of Heenan Blaikie. Served as a member of the Consultative Committee on Justice to the Quebec Minister of Justice from 1976 to 1980. Board member of the Canadian Broadcasting Corporation

Jeffrey E. Goodman
Author, lecturer and Partner in the law firm of Heenan Blaikie.

Janice Day
Librarian Pincher Creek Municipal Library, located in Alberta.

Michael O'Keeffe
Sunrise Senior Living

Dorothy Boras
Fourth Grade Teacher, Canyon School,
Pincher Creek Alberta Canada

*Also on Board of Directors


Privacy Policy

Generations on Line is committed to protecting and ensuring the privacy of people using the Generations on Line web-based software. The following describes the steps we take to carry out this commitment.

Information Collection and Use

Generations on Line (GoL) software does not collect, store or dispense individually identifiable information about its users. Our registration form requires only facilities to provide contact information which allows GoL to send administrators information and updates about GoL and our services. We use the IP address of a facility's computer(s) to verify that the facility subscribes to GoL and to help diagnose problems with our server or to administer our program.

Generations on Line does not collect, and therefore does not intend to sell, rent or share information about individual users. It may collect aggregated data about application usage within the program to monitor traffic, better understand the needs of the users and thereby enhance our program.

Registration

In order to use the Generation on Line software, provided through the Internet, an institution must qualify as a setting where older people live or congregate. To do so, an administrator or representative of a facility must first complete the registration form. During registration, the administrator is required to provide contact information (such as name and email address). This information is used to contact the facility about the program, monitor its effectiveness and respond to future needs or requests.

Public forums

Individual postings within "Memories: Generation to generation" may be monitored to ensure that individuals users are not abusing the service by posting inappropriate or offensive messages. Individual users posting such messages may be barred from the service.

Individual users posting to "Memories, Generation to generation" should be advised that any information that is disclosed in these areas becomes public information, and users should exercise caution when deciding to disclose personal information.

Links

The Generations on Line program contains links to other sites. GoL cannot be responsible for the content or the privacy practices employed by other sites.

Surveys

From time to time our program may request information from users for purposes of monitoring or improving the use and satisfaction of this program. Participation in these surveys is completely voluntary.

Security

The GoL web-based software has password protected security measures in place to protect the loss, misuse and alteration of the information under our control.


Contact us

If you have any questions about this privacy statement, the practices of this site, or your dealings with Generations on Line, please contact:

Generations on Line Administration Center
108 Ralston House
3615 Chestnut Street
Philadelphia, PA 19104
215.222.6400

Tobey Dichter, CEO
tobeydichter@att.net
215.922.3244
1017 Clinton Street
Philadelphia, PA. 19107

Lisa van der Laag, Director of Marketing
lisavan@generationsonline.com
215.222.6400

Michael H. Pierce, Director of Training
mike@generationsonline.com
267.997.3785

VJ Pappas, COO
vjpappas@generationsonline.com
215.222.6400

Katie Burke, Administrator
kburke.gol@comcast.net
215.222.6400