Mission
Generations
on Line is dedicated to enhancing communication among generations
by promoting Internet access and literacy to elders. Aimed at
the large population of older Americans who cannot afford or choose
not to enroll in computer or Internet training, Generations on
Line will:
- Foster
and promote Internet literacy, access and skills to the elderly:
- Overcome
older persons' fear and reluctance of the new electronic media;
and
- Stimulate
and encourage communication and exchange of ideas among generations.
Background
Generations
on Line (GoL) has simplified the Internet for seniors. GoL has
created, tested and developed a software program that provides
on-screen, step-by step instruction to help people over 65 use
the Internet. GoL makes this program and its adjunct materials
free to seniors through places where they live and congregate,
such as nursing homes, HUD subsidized housing, retirement communities,
senior centers and public libraries. These sites receive a subscription
to the web-based software, a kit of turnkey start-up materials,
and ongoing telephone technical support with an initial cost-covering
fee of $350 and an annual maintenance fee of $100 thereafter.
Philadelphia,
where Generations on Line began, has one of the highest concentrations
of senior citizens in the nation. GoL was tested in 7 independent
facilities for four months in the Philadelphia area, and introduced
nationwide at a national press conference held at the Philadelphia
Senior Center, led by then Secretary of Commerce, Norman Mineta
and Mayor John Street.
Today,
the program is in more than 1300 facilities in 49 states and Canada,
has won the major award from the American Society on Aging - for
innovation in older adult learning - and has helped at least 30,000
individuals and their families. We will be entering Latin America
and Spain with a 2008 grant and request from the IBM Global Work
Life Fund to serve its employees and their aging parents abroad.
Strategy
Although
Internet sites, computer classes, books, computer training centers
and school initiatives targeting the elderly are available, the
focus of Generations on Line is different. Generations on Line
provides web-based software and support materials for senior centers,
public libraries, continuing care retirement centers, retirement
homes and low income elder housing. The software guides novices
step-by-step with onscreen instructions on every page in large
type, plain English and a clear, uncluttered interface with friendly
icons. It is free to seniors. There are four applications and
Help pages:
Memories:
Generation to generation is an intergenerational oral history.
After school classes of 9 and 10-year old students, under a
teacher's supervision ask questions about the past, in four
categories: Origins and History; Inventions and Transportation;
Sports and Entertainment; and "When you were my age." The responses
by seniors are manually filtered each day; the teacher guidelines
and categories are based on Fourth grade studies. The children
involved with the program to date have been enormously interested.
They are guided by a well developed curriculum to first think
about older people, discuss their impressions, perceptions,
and biases.
Look
it Up is a multilingual search in 36 languages, with results
returned
in simple responses. Because the program is web-based, the users
are connected and linked to the full World Wide Web. The multilingual
search has empowered immigrant populations, like 73-year-old
Gin Qao, who spoke no English, but reads China News online every
day for two hours; and Spanish, Russian and other Asian immigrants
seeking ties and information.
Send
a Postcard by email is a full service email program with
a 1-step
registration, guidance and directions on every page, reminders
how to make the "@" sign, and the concept that email is more
like an old fashioned post card than a private letter. Each
user has his/her own email address and can received email on
any computer in any library or facility that subscribes to Generations
on Line. The current version also accepts family pictures; it
does not allow for internet photographs or other attachments,
to prevent viruses and unwieldy downloads on public computers.
More
choices is an application that selects and provides links
to popular
websites for the elderly. These include newspapers from around
the world, clean health portals, and senior entitlement pages.
We were asked to create simplified tutorials for the Medicare
Drug Plan Finder and in 2008 will be launching a test of a practice
website we were asked to develop for Social Security.
Staff
Tobey
Gordon Dichter, M.Ed., founder and CEO, is the former Vice
President of Communications and Public Affairs and Executive Committee
Member at SmithKline Beecham Healthcare Services (now Glaxo SmithKline),
a worldwide healthcare company. She was known for the first corporate
television news program for employees worldwide, and later as
the founder of the Drug Testing Index and repositioning Pap Screening
from a finite test to a screen. Ms Dichter left SmithKline in
1999 to pursue Generations on Line. She has served on the Boards
of The Free Library of Philadelphia, Maternity Care Coalition,
The Philadelphia School, Children's Hospital of Philadelphia,
The Wilma Theater, and The Philadelphia Film Society. Ms. Dichter
is a frequent speaker and consultant on the digital divide. She
is a full-time, unpaid chief executive of the organization, responsible
for strategic direction, partnership development, finance, and
Board and public relations.
Vasil
J. Pappas, Jr. MBA, founder of Precision Media Works, a Philadelphia-area
producer of print and electronic communications. He is the former
vice president and general manager of United Press International's
business news and financial information division, a former Wall
Street Journal reporter, and the founding editor of the National
Business Employment Weekly. He is an officer and board member
of the Harvard Business School Alumni Association. As COO, Mr.
Pappas is responsible for strategic planning, security, and oversight
of Generations on Line service.
Lisa
van der Laag, M.Ed., Emeritus Director of Marketing. As former
Director of the Ralston Wellness Center at the University of Pennsylvania,
Ms van der Laag created senior public health programs through
coalitions, grant funding, and the design of outcomes measurement
techniques, managed wellness education programs for 30 community
centers citywide, in collaboration with the University of Pennsylvania
Institute on Aging,, and produced the first public Holistic Health
educational seminar series, now held bi-annually with Penn Partners
at University of Pennsylvania. As a volunteer while obtaining
an additional teaching certification, Ms. Van der Laag participates
in long-term strategy, project planning, client relations, Board
relations, and marketing.
Michael
Pierce, M.Div., Director of Training and Service, has been
in computer technology and training for 12 years, with a multigenerational
focus. As the Director for Information Technology for the Association
for Education of Young Children, a nonprofit youth agency, and
a Pastor, Michael brings the unique combination of training and
counseling, troubleshooting and communication to seniors. He holds
a BS in Religion & Philosophy with a Minor in Computer Science
and a Masters of Divinity. Mr. Pierce serves current clients with
the GoL Help Desk, conducts training seminars, publishes the GoL
bulletin, and creates the software for special projects. He is
a recognized speaker at national aging network meetings.
Katie
Burke, M.B.A., Administrator, Formerly with Chilton Research
Services, as market research project director. She holds a B.S.
with concentration in marketing from Villanova University and
an MBA from Villanova University. An active community volunteer,
Katie has chaired and coordinated events and raised significant
funding for a range of church, school, health and childcare projects.
Ms. Burke manages project flow, database, client relations and
market research.
Board
of Advisors/Directors
*USA*
John
Beilenson
President, Strategic Communications & Planning, consultants to
not-for-profit organizations, particularly in the field of aging,
Editorial director of Infoaging.org for American Federation for
Aging Research, author/editor of 16 books related to aging.
*H.E.
Broadbent, Ph.D.
Former Director of Information Technology, The Free Library of
Philadelphia and former head of Task force on seniors and youth,
American Library Association
Humphrey
Chen
Director, Communications Appliances Division, Avaya Inc.
Former Partner Product manager, Microsoft Corporation
*Mark
S. Dichter
Chair of the Labor and Employment Law Practice of the international
law firm Morgan, Lewis & Bockius, LLP.
*Tobey
Gordon Dichter
Unpaid CEO and Founder of Generations on Line; former Vice President
of Communications and Public Affairs and Executive Committee Member
at SmithKline Beecham Healthcare Services (now GlaxoSmithKline).
Helen
Elzeroth
Gerontologist, National Area Agencies on Aging Manager of the
Eldercare Locator. Immediate past Project Manager for the AARP
Foundation, formerly Senior Vice President of Ameribanc, co-founder
and owner of Elm Hill Associates Consulting.
*Graham
H. Finney
Independent consultant to nonprofit organizations, foundation;
Former CEO, The Conservation Company, national consulting firm
to nonprofit organization, foundations, governments; Chair, Advisory
Committee, National Center for Adult Education
Douglas Gaston
Senior Vice President and General Counsel Comcast Cable
*Kathy
Gosliner
Consultant and former Associate Director and Vice President of
Development, Free Library of Philadelphia system of 55 branches.
Anne
Hagele
Emeritus Executive Director
The Philadelphia Senior Center, third oldest and third largest
senior center in the U.S.
*Michael
Marcus
Program Director, Harry and Jeanette Weinberg Foundation
Former Sr. Program Officer Chicago Community Trust
Bruce
Melgary
Executive Director
The Lenfest Foundation
Dale
Mitchell
Senior Advisor to Rockefeller Philanthropy Advisors. Immediate
past Executive Director Delaware Valley Grantmakers, and former
regional head of community relations, government relations, and
media relations for IBM
Frances
Miller
Social gerontologist, former Director, Stiffel Senior Center
David
Nevison
Associate Executive Director
Planning and Development
Philadelphia Corporation for Aging
Grahame
Richards
Program
Director
The Lenfest Foundation
*Nancy
Sokoloff
Entrepreneur and Author
Cathedral Village Retirement Home resident
Ted
Robb
Housing Consultant/developer
Former Philadelphia Regional Administrator of HUD
Daniel
Wilson
Director of Policy Development
The National Caucus and Center on Black Aged
Ann
Wrixon
Executive Director
Independent Adoption Center
Former President and CEO, SeniorNet
*Canada*
Roy
L. Heenan
Co-founder of the Canadian national law firm of Heenan Blaikie.
Served as a member of the Consultative Committee on Justice to
the Quebec Minister of Justice from 1976 to 1980. Board member
of the Canadian Broadcasting Corporation
Jeffrey
E. Goodman
Author, lecturer and Partner in the law firm of Heenan Blaikie.
Janice
Day
Librarian Pincher Creek Municipal Library, located in Alberta.
Michael
O'Keeffe
Sunrise Senior Living
Dorothy
Boras
Fourth Grade Teacher, Canyon School,
Pincher Creek Alberta Canada
*Also
on Board of Directors
Privacy
Policy
Generations
on Line is committed to protecting and ensuring the privacy of
people using the Generations on Line web-based software. The following
describes the steps we take to carry out this commitment.
Information
Collection and Use
Generations
on Line (GoL) software does not collect, store or dispense individually
identifiable information about its users. Our registration form
requires only facilities to provide contact information which
allows GoL to send administrators information and updates about
GoL and our services. We use the IP address of a facility's computer(s)
to verify that the facility subscribes to GoL and to help diagnose
problems with our server or to administer our program.
Generations
on Line does not collect, and therefore does not intend to sell,
rent or share information about individual users. It may collect
aggregated data about application usage within the program to
monitor traffic, better understand the needs of the users and
thereby enhance our program.
Registration
In order
to use the Generation on Line software, provided through the Internet,
an institution must qualify as a setting where older people live
or congregate. To do so, an administrator or representative of
a facility must first complete the registration form. During registration,
the administrator is required to provide contact information (such
as name and email address). This information is used to contact
the facility about the program, monitor its effectiveness and
respond to future needs or requests.
Public
forums
Individual
postings within "Memories: Generation to generation" may be monitored
to ensure that individuals users are not abusing the service by
posting inappropriate or offensive messages. Individual users
posting such messages may be barred from the service.
Individual
users posting to "Memories, Generation to generation" should be
advised that any information that is disclosed in these areas
becomes public information, and users should exercise caution
when deciding to disclose personal information.
Links
The
Generations on Line program contains links to other sites. GoL
cannot be responsible for the content or the privacy practices
employed by other sites.
Surveys
From
time to time our program may request information from users for
purposes of monitoring or improving the use and satisfaction of
this program. Participation in these surveys is completely voluntary.
Security
The
GoL web-based software has password protected security measures
in place to protect the loss, misuse and alteration of the information
under our control.
Contact
us
If you
have any questions about this privacy statement, the practices
of this site, or your dealings with Generations on Line, please
contact:
Generations
on Line Administration Center
108 Ralston House
3615 Chestnut Street
Philadelphia, PA 19104
215.222.6400
Tobey
Dichter, CEO
tobeydichter@att.net
215.922.3244
1017 Clinton Street
Philadelphia, PA. 19107
Lisa van
der Laag, Director of Marketing
lisavan@generationsonline.com
215.222.6400
Michael
H. Pierce, Director of Training
mike@generationsonline.com
267.997.3785
VJ Pappas,
COO
vjpappas@generationsonline.com
215.222.6400
Katie
Burke, Administrator
kburke.gol@comcast.net
215.222.6400
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